Does it seem like you never have enough moneyallocated to marketing? It seems like marketing departments are to do more withless each year. At least that’s how Ifelt in my previous life working for community FIs.
If you have a smalldepartment and a small budget, here’s a list of 5 things I did to help stretchmy marketing budget further:
- Reuse existing resources from previouscampaigns. No need to recreate the wheel every time as many campaigns need onlyminor tweaking.
- Do you pay high costs for radio developmentor models for photography work? Utilize your own staff and customers. Make thisinto a fun competition to find the right voice and the image you’re lookingfor.
- Print your smaller, direct mail itemsinternally versus outsourcing.
- Utilize interns as much as possible – it’samazing how much they know. Be sure to interview thoroughly for the area youwant help with, whether creative, copy, etc.
- Be creative in finding additional freelanceoptions that don’t cost you money. For example – trade office space (ifavailable) for services you need. It’s also important to check with yourcoworkers to see what skills they have. Many times coworkers would love to helpout marketing and if it’s a win-win for everyone, why not?
AND Number Six – Hire a marketing agency thatoffers a 100% ROI guarantee - like MarketMatch. (Yes, I had to throw that in. J )
Burn your computer. Blow up your TV. Bludgeon your cell phone. Breathe deeply. This, my friends, is the secret to inner-peace.- Brian Vaszily
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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